Networking is the best way to meet people and build relationships, which is the cornerstone of growing a successful partnership.
If you feel uncomfortable with the thought of networking, then change the way you think about it. Most of us think that networking is an activity, an event to attend, or “something I need to do” to market the business. Instead, view networking as an attitude or a skill to develop. It is something that can become a part of what you do every day.
To change your attitude, start replacing negative self talk with positive self talk. For example:
“I can start networking easily by calling all my family, friends and colleagues and tell them I’m looking for referrals for my cleaning business.”
“I am confident that the people I meet will offer to spread the word about my cleaning business because people like to assist others who ask for their help.”
Plan Ahead
When you’re ready to start networking at local events like chamber of commerce meetings or Business Networking Lunches, decide what you want to accomplish. Networking isn’t about seeing who collects the most business cards. How many times have you attended an event and then let the pile of cards sit on your desk?
To network more effectively, develop a plan of attack before the event:
Set a goal. Perhaps the goal is to have a conversation with three people before the event is over. Once you’ve reached your goal, if you’re not feeling comfortable, give yourself permission to leave. If you’re enjoying yourself, by all means stay and continue meeting more people.
Be prepared. Have your business cards ready and know your elevator speech — a 30- to 60-second statement of what you do and how you help your customers.
Practice your conversation questions. Role play with a friend or family member. The more you practice, the more confident you’ll feel.
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