Purchasing of service or goods is supposed to be a quick and convenient process, providing buyers with the ideal buying experience. Customers are the key driving force to sales as such without customers then accounts receivable are inevitably zero. In short customers are our employers indirectly. But too many times, customers abandon physical buying or their online shopping carts, clicking out of the screen and moving on without ever completing their transaction. If you’ve done that before, you’re not alone. We’ve all done it before. In fact, according to one study, 78% of customers have quit a transaction before completion. Why is it? The answer is: a poor buying experience. Apparently, customer service is an integral part of your customer’s buying experience.
Keeping your customers happy is one of the main keys to maintaining customer loyalty. Having committed customers that you can rely on is essential as you delve into new territories and attempt to grow your business. And, placing an emphasis on high quality customer service is one way to keep your customers coming back again and again.
“Do what you do so well that they will want to see it again and bring their friends.” –Walt Disney
Great customer service involves:
- Creating a company-wide atmosphere that is all about the customer and their overall satisfaction
- Humanizing your customers; they aren’t just a number or sales statistic
- You jump through hoops to give your customers an optimum buying experience and they return the favor by giving you their repeat business.
- Personal touches. Your company has a special something that sets your business apart from its competitors. Highlight in all of your marketing efforts, showing your customers that they’ll always receive one-of-a-kind services from a top-notch company.
- A well-thought marketing strategy that focuses on your customer’s needs and interests. Your approach matters and makes a huge difference in how you connect with your customers.
One of our valued customers in Eldoret writes ‘We have been very pleased with our experience with First Class Cleaning Services Limited! Our office in Eldoret is sparkling clean and smells wonderful each and every time they are here! We feel that it’s worth every penny we spend and takes many chores off of our plate giving us more time with each other.’
As known to most of us “It is six to seven times more expensive to acquire a new customer than it is to keep an existing one’’. To learn more about what customers say about our cleaning service packages visit www.firstclasscleaning.co.ke and this can help you provide a killer buying experience for your customers, contact our offices today.
